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Marketing / Advertising Return to So Many Careers

Guiding the brand. Understanding customer needs.

State Farm has been called "One of America’s Greatest Brands."1

Almost everything you see from State Farm— – whether a television commercial, major sports sponsorship, social media or online ad— – has been guided in some way by our Marketing Department.

From high-level marketing strategies and plans, to local events and State Farm product materials, this department helps shape our brand and its messages in a big way.

With a charge this big, it takes customer-focused marketing professionals across the Company striving to understand diverse customer needs and helping to meet them. Their work involves:

  • Developing and implementing marketing plans, materials, and advertising to support the business goals of the Company, our operations centers, and State Farm agents.
  • Working closely with agents, field leadership, Market Area managers, product lines, and other Corporate departments to aid in the development of marketing plans that integrate and align at all levels.
  • Creating strategies, marketing programs, and advertising designed to cross-sell to existing customers and attract new customers.
  • Representing the “voice of the customer” and identifying the needs of different customer segments.

If you’re a marketing professional ready for the pace of brand-building for a Fortune 50 company, State Farm Marketing might be just the place for you.

1America’s Greatest Brands, Volume III: An Insight into Many of America’s Strongest and Greatest Brands (New York: Hall Street Books, 2004).