What it takes
Being a State Farm agent isn’t for everyone. It takes a financial commitment, time, and effort to build your business and keep it thriving. You must be:
- Driven to do work that matters
- Ready to make a difference in the lives of those you serve
- Energized by challenge
- Committed to the business
- Willing to accept risk
- Eager to expand your income potential
Hear from agents who are all of this (and then some) in their Agent Videos.
Learn more about the Company’s commitment to agents in Company Support.
Consider the bottom line at Costs & Compensation.
The face of State Farm
As the face of State Farm in your community, you are an independent contractor and CEO of your business. Having your own business offers the flexibility you need to balance work and life.
You are an exclusive agent for State Farm products – with a company that has been called “One of America’s Greatest Brands.”1
You have more than 90 individual products to choose from to help State Farm customers. (Some products and services may not be available in all areas.)
From day one, your name is synonymous with an industry leader – the No. 1 insurer of cars and homes and one of the largest insurers in the United States.
You are the face of State Farm, with more than 68,000 Company employees behind you who are committed to helping you exceed customer expectations.
Your business, our brand
You benefit from the significant investment State Farm makes to highlight the brand and support agents through local and national marketing and advertising efforts. From events like Major League Baseball's State Farm Home Run Derby, to national advertising campaigns, our efforts and events often showcase real State Farm agents.
Some of these efforts include high-profile professional and collegiate sports sponsorships and major media advertising. You can see the latest from State Farm on YouTube.
1America’s Greatest Brands, Volume III: An Insight into Many of America’s Strongest and Greatest Brands (New York: Hall Street Books, 2004).